'Pictures and words' are an important tool for sharing messages. They can be widely shared across multiple social media platforms and can trigger strong emotional responses and great conversations. Here are two I created last week for Compassion in World Farming for use on the Facebook page.

What was interesting (from my perspective, using these as a tool) was that the positive image triggered well over twice the number of engaged users and twice as many people shared it on their own Facebook profile. We sort of guessed that would be the case, but we didn't expect the difference to be so huge!
 
 
I'm a huge fan of TED, and today I stumbled on this very intriguing talk 'How pig parts make the world turn'. It seems pigs don't just make bacon and gelatine sweets - their hair is used in bread and paintbrushes, their bones in concrete, train breaks and fine bone china, and other parts in paint, ammunition, artificial heart valves and more. 

Meindertsma makes a key point at the end of her talk; 'it is odd we do not treat these pigs as kings and queens'.

Pigs are used so extensively throughout food and other products that it is baffling as to why the very vast majority are treated so inhumanely. Sometimes I think people conveniently ignore the fact that these animals are as intelligent as a 3-year-old human so that they can be exploited for the sake of the whims of human kind.
 

Milk

11/17/2012

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I felt like doing a simple illustration with some text for today's blog entry.
 
 
A few weeks ago at work I was given some really interesting data and charged with creating a graphic to sum it all up. It turns out that extensively reared animals result in much healthier meat. Check out the brand new nutrition report for more info.
 
 
I don't usually like animal rights type graphics and posters. I usually think they preach to the converted and alientate those people who dont think about where their food comes from. This one, however, really resonated with me. It's a bit sensationalist, I know, but I think it says a lot. Actually perhaps the reason it speaks to me today is because I read that 12 million Jews were killed during the holocaust. Every 4 minutes in the USA, the same number of animals are killed for food. It's quite something. The holocaust of our time. What will our children say?
Actually, the more I think about it, the less sense this makes. We don't kill animals because we want to get rid of them as the Nazis did the Jews. None the less, we do keep them in the same horrific conditions and subject them to the same torturous procedues and deaths. I suppose, like the Nazis, we kill because our 'rights' and desires are above those of our victims. Hmm...
 
 
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A heavily used plackard, evidence of an ongoing struggle.
Over the weekend I attended a rally against live exports in Ramsgate, a port from which around 5 lorry loads a week of live sheep and calves leave the UK to be transported to Europe and beyond (see Compassion in World Farming’s undercover investigation into this trade).

The rally was attended by a couple of hundred people, and there were speakers from Compassion in World Farming (head of public affairs, Dil Peeling), the RSPCA (three speakers including one of the officers who inspect the transport lorrys) and the local activist groups. There was also a farmer there, who came to tell his side (with lots of lies, and some truths) who was heavily heckled.

Some of the speakers were very interesting, and inspiring, but for me the meeting was far from positive. I came away feeling sad about not only animal transportation, but the extremism of the minority that reflects so badly upon the majority of animal welfarists who seek to improve animals' lives through positive engagement.

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Dil Peeling, Head of Public Affairs at Compassion in World Farming, spoke passionately of the need for better regulation of the trade and ultimately for an end to long distance transport.
All of the speakers were interrupted with screams of “GO VEGAN! GO VEGAN! MURDERERRRRS!!!!”. The anger in those peoples’ voices was scary. There was so much hatred. But I ask; what image does that portray to the rest of the world? That those who care about animal welfare are psychotic extremists? We are not, we practice only extreme compassion, at a push. Any one who does not know much about animal welfare would, if they had half a mind at all, avoid anyone with an (ironically) blood thirsty scream of “GO VEGAN!”. Why should anyone go vegan? An angry scream is no way to present a rational argument that could change people attitudes towards the consumption of animal products. I'll say this about the extreemists I've seen in the past; you can yell 'MURDERER!' all you like at people coming out of MacDonalds, but you are more likely to actually facilitate change handing out leaflets and having disucssions with people outside Wholefoods. The agression of the few, on this occation very sadly over shadowed the marvelous work of TALE and KAALE who work so tirelessly to keep a watchful eye over every transporter lorry that comes through the port. Of course, I do not disagree with the morals of those extremists, but I will always disagree with their methods. In order to win this battle we must win over the support of the general public, we must make them see that we are caring and compassionate individuals who seek only to prevent suffering. We must not give them any excuse to label us as extreme, because we are not.

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An RSPCA officer who helps to inspect transporter lorrys going through the port took abuse from some members of the audience.
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Many attendees held or wore banners and plackards.
All in all, what should have been an uplifting day became, for me, a sad day. Those of us who care about animal welfare have to compete with businessmen, the economy and the general publics’ lack of knowledge or understanding. We must also fight against the madness and aggression of the minority of extremists who achieve nothing through their yelling apart from alienating those who might actually consider cutting down on meat, or maybe even adopting a vegan diet!

Sunday reminded me ever more of my respect for Gandhi and his methods to invoke change. He truly understood that in order to make others practice tollerance and compassion, we must practice it ourselves.

 
 
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© Eduardo Amorim
Since I’m currently in between a vegetarian and a vegan diet, I’ve become intreagued ways of obtaining animal protein without causing any harm. For a few years now I’ve wanted my own chickens so that I can have lots of eggs without causing any suffering (and I can rescue some hens from miserable lives on factory farms!) and now I’m starting to hear about more and more animal products that claim to be animal-friendly.

‘Ahimsa’ is an ancient term derived from Indian religions meaning the avoidance of violence. ‘Ahimsa’ promotes kindness and non-violence to all living things and is often used as a label on animal food and clothing products produced without causing harm.

I suppose the attraction towards ahimsa products is the ‘guilt-free’ concept. You can have your cake and eat it too.... In theory.

I first heard about ahimsa in the form of ahimsa milk. The milk is sold at a premium that pays for a ‘pension’ for the dairy cows and their offspring – allowing the cows (and bulls) to live out their natural life spans in a sanctuary as they reach old age. The ahimsa concept is spreading; ‘cow nation’ milk and ‘hen nation’ eggs are now available in Selfridges and to order online. They use sexed semen to keep the number of male calves down in their herd of 74 cows. Sadly I couldn’t find anything on their website about how they manage the male offspring from laying hens, which are usually suffocated, gassed or ‘minced’ on conventional farms.

I’ve also heard a bit about ‘slaughter-free clothing’ such as that from Izzy Lane which uses wool from a flock of around 250 Wensleydale sheep. Most of the sheep were destined for the meat markets but they now reside on a sheep sanctuary near Richmond in the Yorkshire Dales, paying their way with the wool they produce.


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cocoon cooking © thaimoc
I recently found out about Ahimsa Peace Silk after a friend of mine, who is a fashion student, posted a link on facebook about the cruelty behind silk production.

I knew that silk production is ethically questionable, but I never took the time to read up about it. It turns out that in traditional silk production silk moth larvae are boiled alive, roasted or centrifuged. Female moths are dissected alive to check them for diseases after they have laid their eggs. I don’t know much about silk production, but I can imagine that one larvae does not produce that much silk. I dread to think how many must be brutally killed on these farms.

Unlike the conventional method where the pupae are killed before reeling yarn from the cocoons, in the process of producing Ahimsa Peace Silk (available from Offset Warehouse) the adult moths are allowed to emerge alive from the cocoons and then the silk yarn is spun from the left over cocoons.

Of course, Ahimsa products are not that simple. Some argue that Ahimsa silk does still cause a lot of suffering. I’ve often wondered how sustainable products such as Ahimsa milk are and of course we also have to consider the carbon footprint of animal products that we do not need to survive. I believe Ahimsa seems like an excellent step in the right direction, and a nice way of keeping small amounts of animal products available as the occasional luxury that they would have been thousands of years ago.

Ahimsa is a beautiful concept. There are so many things we take from nature, and so many shades of grey that surround those ethics. If and when we do take from animals and our environment, Ahimsa should be our code of conduct.